I’ve recently had a few lame come-ons in my email – “I’d love to provide content for your wonderful blog. I love your blog. Would you like to have interesting content for your blog?”
Read on and you will see why I am not impressed by this generic query.
I’ve also received a few emails from other writers, editors, and proofreaders – “How do I query another blogger to be a guest?” “How do I find guests for my blog?”
Previously, I posted these blogs as a series – My guest blog guidelines, Hosting a guest blogger, How to query another blogger, and Being a guest on another blog. Today, I’m posting them all together.
If you are interested in creating your own blog guidelines, click here to see my guidelines.
Hosting a guest
Hosting a guest blogger can be a rewarding experience. I learn, I find new friends, and I expand my reader base and exposure. Variety is the blogger’s spice of life. And it’s fun!
Guidelines – I explain these are not hard-n-fast rules, simply guidelines. I like to enable my guests to use their imagination, their own voice, and their sense of humor.
Reach out – I don’t wait around for people to invite themselves to guest blog. I go after people I find interesting. Reach out. Expand your horizons!
Background check – Before I invite someone to be a guest, I check out their blog, website, Twitter, Facebook… Do the same background check if a blogger approaches you. Is this someone you want on your blog?
Posting date clarity – In correspondence with a prospective blog guest, my deadline was vague. The guest blogger thought I wanted her article in February (because earlier I mentioned Valentine’s Day), and I was talking about November!
Deadline – Give the guest a specific deadline. S.P.E.L.L. it out clearly. “I need your submission in my inbox on or before January 22.”
Wiggle room – I normally set deadlines at least a week before the scheduled day. Don’t rely on last minute submissions. What if you plan on posting a blog on Tuesday afternoon and you still don’t have it Tuesday morning?
Back-up plan – What if your guest doesn’t follow through? Have a couple of your own draft blog articles simmering on the back burner for these emergencies.
Guest bio – I like to provide a bio and links for my guest’s online pages. So, in addition to the article, I ask for a 1) bio 2) profile picture 3) URLs for their social networking.
Maintain control – Indicate (in your guidelines and in conversations) that if you feel their article is not appropriate for your blog you won’t publish it or you might require edits.
Read the submission – Be sure to read the submission as soon as you get it; don’t wait until posting day. Is it well written and free of typos? Do the links work? If you feel it needs to be edited, send it back to the writer or advise her that you will edit. Be clear about what you feel needs to be edited.
Just say no – I hate to do this, but I’ve had to say, “No, thank you.” If the guest has broken one of your critical guidelines, ask the guest to edit or tell them you feel it’s not appropriate for your blog.
Learn to say yes! – I have broken out of my blogging box on numerous occasions. A few times, I have read a submission and think, “Eh, not really my cup o tea.” But I sit on it, give it a half day or so, read it again, and consider it on its merits.
Blogging love – If I have a guest, I ask that they share the link on their blog and/or their Facebook, Twitter, Fan Page.
Think big picture – Nearly every time I’ve had a guest blogger, I see an increase in my comments, and I occasionally get a couple new subscribers.
Before the query – Say for instance you find a way-cool blog. You like a post or two and think, “I’d love to be a guest on this blog!” Before you query…
Guidelines? – If the blogger has guidelines, read them. Follow them.
Research – Read a bunch of the blogger’s posts, including posts made by guest bloggers. I suggest at least a dozen. What is that blogger’s focus? How are the posts presented? How are guests presented?
Where to send query – If the blogger wants you to send queries via an online contact form, use it. If the blogger wants you to send it to his email, use the email.
Form letters – Ick. Don’t do it. Most experienced bloggers can spot a form letter query from a mile away.
A blah query – “I’m a blogger, and I want to guest blog for you! I love your blog.” Blah and blech. Be sincere, not spammy.
A brilliant query – 1) Mentions a couple of the blogger’s posts and why you liked them. 2) Mentions one or two of the blogs in her blog roll. 3) Mentions the blogger’s book (if applicable). 4) Mentions what you’d like to blog about 5) Provides a brief preview.
Pace yourself – Don’t send out 50 queries on the same day – you might just get 50 “Yes, I’d like to have you on my blog” and then you’re scrambling to write 50 blogs at quantum-leap speed.
No, thank you – You send your query. You think it’s stellar! The blogger turns you down. It’s his blog, his decision. Remember, it might be timing. Make a note to query this blogger at a later date.
Temper, temper – If the blogger turns you down, don’t blast him on FB or Twitter. Send a basic thank you and let it go.
Resubmit – Try again in a few months. Consider subscribing to the target blog and leaving a comment on occasion.
Your guest post
Your blog host accepts your blog idea and gives you a deadline. You are scheduled to be a guest on another blog. Fabulous! Don’t simply drive in, drop the article, and drive away.
Now the work begins. Make it shine!
Deadline – Your host tells you, “Please have your submission to me by January 15.” Make sure it’s in her inbox by that date. Better if you have it to her before the deadline.
Dress up – Don’t send a slopped-together article. Clean it from top to bottom. Wipe the glass. Scrub the tires.
Check the mirror – Proofread, edit for clarity, adhere to word count, include all the information your host asked for. In addition to the article, your host asks for your bio, a profile picture, and your URLs. Don’t make her come back and beg you for them. Submit these as attachments to the submission email.
The extras –
BIO – Your host asks for a 50-word bio. Don’t send a two-page resume and expect her to edit.
PIC – A profile picture – Have one. Have a recognizable profile photo, not you amongst 37 cousins at your last family reunion.
URLs – I keep all my URLs in a list, so I don’t have to retype them every time.
Post Day –
Share and promote – Make a post on your own blog that directs subscribers to your host’s blog. Go to the host’s blog page and click all the buttons to share it, tweet it, Facebook it, etc.
Socialize – Visit the host’s blog over the next few days and look for comments. Respond to comments. Be nice. Don’t embarrass your host.
A dud – It your guest post is successful, great! If not, don’t go off pouting or FBing “Why isn’t anyone commenting on my guest post?!” You posted it to your blog, FB, Twitter, and so on. Let it sit for a day. Then consider posting it to your Facebook again.
Send a thank you – Even when I thought Laura’s 10th birthday party was a dud, my mom made me send a thank you note. It’s the right thing to do. Send a thank you to your host.