So my book is published…now what?

by Elizabeth H. Cottrell

---

During the first year of the COVID pandemic, I wrote a book that had been in my head and heart for over ten years. During the second year of the pandemic—thanks in great part to Karen’s encouragement, support, and beta reading—I researched my options for getting the book published and did the arduous task of manuscript preparation for my publisher. HEARTSPOKEN: How to Write Notes that Connect, Comfort, Encourage, and Inspire launched this past July 2022 by Koehler Books in Virginia Beach. Since many of Karen’s readers are also writers and authors, I thought I might share a bit of the journey with you.

There are lots of valid reasons for writing a book and trying to get it published. There may be stories—fiction or memoir—that you feel compelled to write. You may have a message or ministry you feel called to share (my own primary motivation). You may have a consulting or speaking business, and a book gives you credibility and a product to sell. You may have a yearning to be a published author. Any of these is reason enough, but don’t harbor the illusion that a single book—especially your first book—is likely to make you rich and famous. You’ll be lucky if you break even.

---

The publishing industry, like so many, is experiencing a significant consolidation, and as the few remaining companies get larger it’s harder and harder for a new author to get noticed. Getting a literary agent is equally challenging—they only make money if your book makes money, so convincing them that this will happen is a tough sell. Self-publishing is becoming a much more appealing option, but there is a steep learning curve and you must take responsibility for every aspect of the journey from writing and editing to formatting and design. And then, of course, there’s printing and marketing. 

It can be daunting. 

---

You always have the option of paying a vanity press to do everything for you, but that is quite expensive—upwards of $10-15,000 or more. There are lots of small publishers, varying in quality and integrity, who will take your money and get a book in your hands, but they do very little, if anything, to help you sell or promote it. 

I chose a “hybrid publisher,” which is a new breed that has emerged from all these industry changes. I purchased a “package” for about $5,000 that included acquiring ISBN numbers, editing, interior layout design, cover design, and getting my book listed with Ingram book distribution service and all the major online booksellers (Amazon, Barnes & Noble, Goodreads, etc.). Koehler provided lots of guidance and training for marketing, but much of this is still my responsibility. I signed a contract to give them publishing rights for three years, but I maintain the copyright and can do whatever I want with it after that three-year period. At no extra charge, they are also helping me explore the opportunity to create an audiobook. 

I worked hard to “build the buzz” for several months before my book launch. I made a spreadsheet with quotable excerpts from the book and used Canva to create graphics (sized appropriately for each social media platform) to post several times a week on Facebook, Twitter, LinkedIn, Instagram, and Pinterest. I wrote to lots of other authors and influencers to request testimonials to include in the book and use on social media.

---

Now that the book is out, it’s tempting to want to coast, but since the number of books sold is largely dependent on my efforts, I know that’s not the wise choice. Fortunately, my topic is “evergreen” and won’t become dated anytime soon. I still want to push hard this fall in hopes of increasing holiday gift sales. Here are the highlights of my marketing plan for the next few months:

• Contact as many people as possible who were quoted or cited in the book and let them know – hopefully they’ll consider sharing information about the book with their audience.
• Be on the lookout for focus or interest groups or trade associations related to card and note writing (stationery, paper, pens, inks, etc.). 
• Make myself available for speaking engagements. 
• Make myself available (via Zoom) to join book clubs who choose to read my book. 
• Continue to post (less often) about the book and share tips and advice from the book on social media. 
• Try to identify major magazines that have Holiday Gift Guides and try to get listed in them. 
• Look for guest opportunities on blogs (like this one—thank you, Karen!) and podcasts.
• Ask my followers to ask their own local bookstores if they will carry my book. 

---

Long-term projects that support the book’s message:

• Consider developing one or more mini-courses for those who want to learn more about writing notes.
• Create digital e-books of sample notes (sympathy, thank you, etc.)
• Offer seasonal tips and support. 
• Look for good values in quality stationery and writing accessories to share with my social media followers and those on my email list.
• Some have suggested I open an Etsy store to sell digital products, but this requires another round of research to identify pros and cons.

---

I’m surprised how often I’m being asked, “What are your plans for your next book?” I know many of my writer friends, especially those who write fiction, are teeming with ideas and stories they want to explore. My own writing aspirations are more along the lines of sharing the things I read and reflect on to strengthen the connections of our most Heartspoken life, and that is most easily accomplished through my blog, Heartspoken.com and my Compass Points newsletter. 

I find it tricky not to let myself get overwhelmed with all the things I could be doing, but I want to focus on doing what I can and enjoy the process. It’s enormously gratifying to now be a “published author,” but I’ve learned that getting the book published is actually just the beginning of a whole new journey—one I plan to enjoy as much as possible.

I’d welcome tips or suggestions from any of you who are more experienced in this journey. I’m no longer young, but I’m still trainable.

---

---

Elizabeth’s circuitous career has taken her from published leprosy researcher to stay-at-home mother, to community activist and leader serving on nonprofit and corporate boards, to ham radio operator, to freelance writer/editor and blogger at Heartspoken.com. Above all, she is a connector and encourager whose expertise and passion for note writing is coming at just the right time to a world made keenly aware by pandemic that we humans are hardwired for connection. 

For more information about her book, including options for ordering it, reading sample pages, and testimonials, go to Heartspoken book. If you order from Amazon, while you’re there, be sure to click the FOLLOW button to her Amazon profile.

Connect with Elizabeth: 

• Facebook
• Join her FB group: The Art of the Heartspoken Note
• LinkedIn
• She is @Heartspokenlife on Twitter, Instagram, and Pinterest 

The Making of a Serial Note Writer

by Elizabeth H. Cottrell

I am so grateful to Karen for inviting me to be a guest on her blog. She is friend, encourager, editor, brainstormer, and occasional rear-end kicker, and my life is richer for her being in it.

I confess I have a morbid curiosity for what makes serial killers tick. What were they like as children? When did the seeds of their obsession begin? Who is responsible for it? 

When someone asks me, “Your book is called WHAT?” I can sense a similar curiosity for how on earth I chose this, of all things, to write about: HEARTSPOKEN: How to Write Notes that Connect, Comfort, Encourage, and Inspire. 

So, I began to wonder myself how far back those seeds of passion for note writing began, and here’s the behind-the-scenes story:

I’m sure it began with my love for getting letters in the mail when I was a girl living in rural isolation on our family’s cattle farm in Virginia in the 1950s. The combination of distance and my mother’s time spent caring for my four younger siblings made it challenging to get friends over very often, and the three younger brothers next to me in age didn’t quite fill my definition of appropriate playmates. Thankfully, my grandparents were letter writers, and to this day, decades later, I still have a stash of their letters carefully stored in my desk. One of my favorite jobs was to walk—or ride my bike—to the end of our long driveway each day and check the mailbox in hopes of finding mail.

The next signs of this peculiar passion showed up in the crook of a Mimosa tree (which we called “the powder puff tree”) in the side yard of our country home when I was probably between eight and ten years old. The next best thing to a treehouse was the large side limb of that tree which angled up at about 30 degrees and then branched again to form a natural seat where I could perch with my feet dangling. I loved climbing up and fancied I was invisible there, hiding in a secret place. When I was able to have friends over, we rigged up a basket on a rope to haul secret messages up and down from that seat. At some point, I decided I wanted to put stamps on the messages like real mail. I created perforated squares by laying a piece of paper over an old window screen and used a pencil to draw the edges of stamp-sized squares and rectangles.  We used tape or white glue to attach them to our top-secret missives.

Fast forward five decades, and this is how I tell the “conversion story” in my book:

A letter from a stranger was the lightning bolt that changed my appreciation for the potential of personal notes forever; from that day on, I saw them as a force for good in the world.

I’ve always written notes, because that’s what we were taught to do when I was growing up in the 1950s. I learned the skill from my mother and both my grandmothers. They all wrote beautiful notes. It was expected. It was good manners.

But the day I received that letter, I suddenly realized it was so much more.

The letter was from a woman devastated by the loss of her son:

“I truly appreciated the encouraging letter you sent my son’s fiancée after my son took his own life. She shared it with me, and it came during one of the most difficult and testing times of my life. I know I have read your note over 25 times; it was a lifeline which kept my spirits up.”

What on earth had I written that could have meant so much to this woman? Her son’s fiancé was a neighbor of mine and only a casual acquaintance. I only remember, upon hearing the news of this man’s tragic death, that I wanted desperately to reach out to her and let her know she was not alone. To this day, I have no idea what I wrote, but I know it came from my heart and carried a genuine desire to comfort her.

On reading the mother’s anguished missive, I remember experiencing a moment of instant clarity: a note crafted with thoughtfulness and compassion can have impact and create a ripple effect. I’ve been a believer in the power of note writing ever since. 

I never aspired to write an etiquette book or a simple “how-to” book. My book’s goal is to help you find your own voice that I know already exists nestled in your heart. Once you learn to tap into it, you will never again worry about what to say or fear you will say the wrong thing. You will realize you have a free, powerful connection tool that can be used to nourish the most important relationships in your life, both personal and professional.

“Consider the flipping of a light switch. You can’t see the electricity. You may not understand how it works. But when power starts flowing through the open wire, it is nothing short of miraculous. I want to show you how to find and flip that switch in your own note writing. Once you learn how to make your notes heartspoken, they are no longer an obligation—they’re a privilege and a joy.”

So now you know how it all started. 

If you’re at all curious, or you just want to get some of the free tips, tricks, and downloads I send to those on my email list, add your first name and email here: Heartspoken book. There’s no obligation to buy the book and you may unsubscribe at any time.

___________________________

Elizabeth’s circuitous career has taken her from published leprosy researcher to stay-at-home mother, to community activist and leader serving on nonprofit and corporate boards, to ham radio operator, to freelance writer/editor and blogger at Heartspoken.com. Above all, she is a connector and encourager whose expertise and passion for note writing is coming at just the right time to a world made keenly aware by pandemic that we humans are hardwired for connection. Click the FOLLOW button on her amazon profile: Amazon author profile.

Connect with Elizabeth: 

• Facebook
• Join her FB group: The Art of the Heartspoken Note
• LinkedIn
• She is @Heartspokenlife on Twitter, Instagram, and Pinterest 

Remember handwritten communication?

Vegas Baby!

We get emails and texts and messages all day long. Every day. Day after day.

But how often do you get a handwritten note in the mail? Can you even remember the last time you got a handwritten note? Do you remember how it made you feel?

Handwriting personal notes and letters is becoming a lost art, though some people (and some corporate CEOs) recognize the value.

I was raised on pen and paper; if we got a check from Aunt Peg for a birthday, we wrote a thank you note, and if we received a letter from Aunt Ginny, we wrote back.

With the advent of computers, social networking, and iPhones, we have lost the emotional connection of a handwritten note.

As soon as a machine is introduced into the equation, the personal touch is lost. We have machines that make furniture, instead of a wood-worker creating a legacy that lasts centuries. We have machines that die-cut knives, instead of a blacksmith forging a sword. We have a computer that displays words on a screen, instead of a person picking up a pen.

Arnie Fertig, for U. S. News & World Report, suggests a handwritten thank you after a job interview. I’ve done this – I got the job. Coincidence?

Regina Lewis for U. S. A. Today says that handwritten notes in business are refreshingly personal.

Leaf Partial

Douglas Conant was the CEO for Campbell Soup for ten years and sent 30,000 handwritten notes to employees and clients. When severely injured in a car accident, he received thousands of handwritten best wishes. He and his wife both said that all these notes helped him heal.

Is there a downside to handwritten notes? Yeah…I can appreciate the flip side of this coin.

To handwrite a note, you have to buy the card (or like I do, create my own), find a good pen, find a surface to write on, write, address the envelope, and find a stamp. Oh, the misery of it!

For decades now we’ve had computers at our disposal, most people have one at work, most people have them at home. Computers are always at our fingertips. For a handful of years, most of us have had a tiny computer in a pocket, available on our person. The smart phone. It’s so easy to swipe, type, send.

Janice Kaplan, author of The Gratitude Diaries interviewed dozens of executives and many said they say thank you with a paycheck. Kaplan said “You don’t say thank you with a paycheck. You say I’m paying you with a paycheck. You say thank you with a Thank You.”

There are numerous companies that have machines that duplicate handwriting. You can order handwritten notes, made by a machine. How oxymoronic is that?

Sadly, we are reminded of birthdays and anniversaries via FB. We see important news on Snapchat or Instagram. We can “like” or “love” with a poke.

Handwritten notes have emotion, memories, and personal thought. On the NBC Nightly News, Jane Derenowski said, “The drawings, handwriting, poems, and postmarks took me back to exactly the time, place, and person they were from.” You cannot invoke those feelings and images with an email or a text.

I look at old letters and notes, and and I see that person, where they live, what we shared, the laughter, the pain, the friendship, the love.

I have seen people in offices tack up a note or card from a loved one. I don’t think I’ve ever seen anyone tack up an email.

The Encyclopedia Britannica claims that handwriting is determined with a great emphasis on personality and that handwriting it almost as individual as fingerprints. Your handwriting represents you as an individual.

I like creating handwritten cards. I feel good writing them, I feel good sending them – knowing that the person on the other end will be pleased when he/she rips open that envelope, flips the card open, reads the handwritten words. I have heard from people that received my cards (some send an email, some a FB message, some even send back a handwritten card!), and the comments are always positive.

Do you have an event coming up, an engagement, a graduation, a new school year? Has someone in another department done you a great favor? Did your spouse or partner cook dinner all this week because you were sick? Or would you simply like to reconnect with someone you care about?

I ask you to write a note, now – to your spouse or partner, to your son or daughter, to your mom or dad, to a respected workmate or someone in another department who recently did you a favor.

And I’d like to know what the response is.

_  _  _  _  _

Have you sent a handwritten note lately? What was the response? Do you think you should re-introduce handwritten notes into your correspondence?

Words, words words: tools for touching hearts and lives, by Elizabeth H. Cottrell

“Bundle of letters – Words of Love” Photo by Christian Mueringer

Saved and treasured notes and letters

My paternal grandfather Robert Beverley Herbert was 71 years old when I was born in 1950. Tucked inside the desk I’ve had since childhood, there is a well-worn, much-treasured bundle of letters from him—letters he mailed me starting when I was a young girl. They were the first meaningful letters I ever received, and they contained news, advice, and wisdom from a man who was born only 14 years after Lee surrendered to Grant at Appomattox. Such is the connection power of words that they can cross centuries, miles, and even lifetimes.

Since those first letters in my life, over the last many decades, I’ve received hundreds of beautiful messages in the form of handwritten notes and letters from friends, loved ones, and even strangers:

• Congratulations when I reached milestones in my life.
• Appreciation for things I’ve done or given.
• Sympathy when I’ve experienced a loss.
• Encouragement when I’ve been in the midst of a challenge.
• Offers to help when I was heavily burdened.
• “Thinking of you” notes for no particular reason.

I’ve saved the most special of these and re-read them often. Of course any note from my children and their spouses falls in the category of treasured correspondence! I consider each a precious gift, and they carry value far beyond the cost of the paper and postage.

Reviving the art of personal note writing

Now I’m trying to revive the art of personal note writing and encourage others to see what a powerful connection tool it is.

Not just because it’s a nice thing to do (but it is).

Not just because it’s often proper etiquette (although it is).

Absolutely not because I want to put anyone on a guilt trip.

No, the reason I’m committed to shining a spotlight on the personal, handwritten note is because I believe notes containing words from your heart—heartspoken—written by hand on a piece of paper and mailed to the recipient, are too often overlooked as effective tools for connecting with others.

Why is connection so important?

I believe connection with others is nothing short of a conduit for God’s love.

Scripture in the gospel of Matthew describes Jesus telling a Pharisee: “‘Love the Lord your God with all your heart and with all your soul and with all your mind.’ This is the first and greatest commandment. And the second is like it, ‘Love your neighbor as yourself.’” (Matthew 22:37-39 NIV)

And from the first letter of St. Paul to the Corinthians: “And now these three remain: faith, hope and love. But the greatest of these is love.” (1 Corinthians 13:13 NIV)

If you believe, as I do, that love is what life is all about, you’ll see why I get so excited about a simple, affordable tool for using words to connect and share love with others quickly and easily.

Why don’t people write more notes?

I hear many reasons from kind, well-intentioned people about why they don’t write more personal notes:

• They don’t have time.
• They don’t know what to say (this is particularly true when writing to someone grieving or in any other awkward situation).
• They don’t think of it when it’s convenient.
• They procrastinate, and then it feels too late.

Of course there are people who can’t write because of physical disability. There are others who prefer to connect in other ways: by phone, in person, or by email. Personal note writing is not for everyone.

You can learn to write beautiful notes

If you’d like to write meaningful notes more easily, don’t miss my special free guide that will teach you how to overcome the obstacles above and write heartspoken personal notes that comfort, encourage, and inspire. You can get it at my blog, Heartspoken.com. Just put your email in the box at the top of the right sidebar to receive information on how to access this guide.

While you’re there, you might enjoy other note writing posts as well as letter and note writing gifts.

Here are links to articles loaded with note writing encouragement and tips:

• Happy Dance! Love Notes by guest blogger, Elizabeth Farrar
• Sympathy Notes Pep Talk
• Know someone away at school? Write them a letter!
• The Art of Writing Notes by guest blogger, David Curry
• Does a personal note have to be handwritten?
• Don’t make note writing so hard!

Words, words, words

Words are powerful, and I applaud Karen for reminding us of their richness and purpose in our lives.

Please add personal handwritten notes to your arsenal of tools for using words to spread more love to others in your life. They are your legacy of love.

Photo credit: “Bundle of Letters” by Christian Meuringer via BigStockPhoto.com

===================================

Elizabeth H. Cottrell, a.k.a. RiverwoodWriter, is a master connector who curates information and resources about the power of connection to present them in ways that provide meaning and value to her readers. She is a passionate student of everything related to life’s essential connections: with God, with self, with others, and with nature.

Elizabeth shares connection findings, inspiration, and guidance at Heartspoken.com, where she is also reviving the art of writing personal notes that comfort, encourage, and inspire.

Connect with Elizabeth on Twitter, Facebook and Pinterest.