Tag Archives: self-promotion

Were you always picked last in gym class? My three cents on self-promotion.

This blog was originally posted in September, 2011, and was recently discovered by friend and writer, Heather L. Reid. So I thought I would resurrect it.

Heather has a book launch next year, Pretty Dark Nothings, and she has a way cool website.

I edited the Two Cents blog and made it Three Cents. Because, well, I’m a better writer now, and I have more sense.

Recommending books

I make it a habit to recommend only books I’ve read and loved – when I think they are brilliant or if I liked them. I have a small posse of followers who trust me when I say a book is a “must read” or a “good read.” To maintain integrity and honesty, I can’t make myself retweet a book promotion or post it to my FB when I haven’t read the book. I will recommend the writer’s blogs and blog posts.

Writers promoting

Just to be clear, friends, I’m all for writers promoting other writers – that’s how the word gets out. But I am not jiggy with the writers who bang-bang-bang their own drum over and over. Like a woodpecker at 4:30 a.m. on a sleep-in Saturday.

The Rule of Three  

My writer-pal Shawn MacKenzie and I had a conversation on appropriate give-and-take (the conversation was last year, but it still holds). Shawn and I promote each other because 1) we appreciate it, 2) we say Thank You, and 3) we pay it forward – not only to each other but to writers who have earned our respect.

Like you? I don’t even know you  

Reminds me of the old joke, “Tissue? I hardly know you!” While I have relaxed my stance on liking Fan Pages, I do not like begging “please please please like my page” missives. I may be friends with over 500 people, but if I never hear from you, ever, and then you write me to promote your page or book, I think, “What have you done for me lately?”

Read my review

If I’m not interested in your book, why should I read another review? If I am looking for a new book, I’m most apt to look for the genres I prefer or ask trusted friends what they have read and enjoyed. And honestly, with all the fall-out over book reviews lately, I am even more likely to disregard most reviews.

11,986 other books  

“My book just went from 12,429 to 11,987 on _________ [fill in review site here]!” Since your book is 11,987 then I have 11,986 other books to read before I get to yours. When it gets to the top hundred, then I might be interested.

Free give-away of my book

I’ve seen a pile of these give-aways, and I check them out. Who doesn’t like a free book? Please make it easy for us. I still remember one give-away – all I had to do was 1) like her page, 2) make a comment on her page, 3) follow her on Twitter, 4) mention the give-away on Twitter, 5) and sign up for her newsletter … oh, is that all?

Friend mills  

“Please like me so I can get 250 fans.” So, you don’t care who likes you or if they have read your book, you just need 250 fans. I’ve seen this carried as far as “I have a bet with a friend to see who can get the most fans.” If you win the bet, I get what? A new crock pot would be nice – I lost mine in the flood.

The whining why  

I saw a guy post his book and ask for tweets. Then he actually came back and said (to an online group) “Why aren’t you tweeting my book?” Um, because you are a nincompoop?

Blogging about me

News flash – you may not be the center of the universe.

I’ve seen thousands of blogs that are not blogs at all – they are self-promoting, self-marketing me-mes. Give me tips I can use, give me suggestions that are helpful, give me inspiration I’d want to share with other writers.

Sneaking it in  

Like a smelly silent one in an elevator. I have observed writers that no matter where they post a comment, they have to sneak in a little tid-bit about their book (with a link of course). Unless it relates directly to the blog post, knock it off.

Facebook THANK YOU!!!!!

You connect with someone on some form of social networking. So, you friend them on Facebook. Next thing ya know there is this big-ass post on your FB page announcing your new friendship and a link to their book. Ick. If you haven’t noticed, I delete these posts. And oft, unfriend.

Unsolicited email lists

Don’t add a stranger to your email list. Several writers have done this to me because I made the mistake of corresponding with them. Seconds later, I get a pile of auto-emails, “Read my book!” “Like my fan page!” A personal reply would be much better.

What irks you in the social networking scene? What uncomfortable situations have you personally experienced in social networking? What social media behavior pisses you off?

“When science discovers the center of the universe, a lot of people will be disappointed to find they are not it.” ~Bernard Baily

“A man wrapped up in himself makes a very small bundle.” ~Benjamin Franklin

Opening photo by C. Christine Roberts (my d-in-law). Additional photo by hardstyle_1993 via Photobucket. Quotes from Quote Garden.

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Filed under Branding & Platform, Social Networking