So my book is published…now what?

by Elizabeth H. Cottrell

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During the first year of the COVID pandemic, I wrote a book that had been in my head and heart for over ten years. During the second year of the pandemic—thanks in great part to Karen’s encouragement, support, and beta reading—I researched my options for getting the book published and did the arduous task of manuscript preparation for my publisher. HEARTSPOKEN: How to Write Notes that Connect, Comfort, Encourage, and Inspire launched this past July 2022 by Koehler Books in Virginia Beach. Since many of Karen’s readers are also writers and authors, I thought I might share a bit of the journey with you.

There are lots of valid reasons for writing a book and trying to get it published. There may be stories—fiction or memoir—that you feel compelled to write. You may have a message or ministry you feel called to share (my own primary motivation). You may have a consulting or speaking business, and a book gives you credibility and a product to sell. You may have a yearning to be a published author. Any of these is reason enough, but don’t harbor the illusion that a single book—especially your first book—is likely to make you rich and famous. You’ll be lucky if you break even.

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The publishing industry, like so many, is experiencing a significant consolidation, and as the few remaining companies get larger it’s harder and harder for a new author to get noticed. Getting a literary agent is equally challenging—they only make money if your book makes money, so convincing them that this will happen is a tough sell. Self-publishing is becoming a much more appealing option, but there is a steep learning curve and you must take responsibility for every aspect of the journey from writing and editing to formatting and design. And then, of course, there’s printing and marketing. 

It can be daunting. 

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You always have the option of paying a vanity press to do everything for you, but that is quite expensive—upwards of $10-15,000 or more. There are lots of small publishers, varying in quality and integrity, who will take your money and get a book in your hands, but they do very little, if anything, to help you sell or promote it. 

I chose a “hybrid publisher,” which is a new breed that has emerged from all these industry changes. I purchased a “package” for about $5,000 that included acquiring ISBN numbers, editing, interior layout design, cover design, and getting my book listed with Ingram book distribution service and all the major online booksellers (Amazon, Barnes & Noble, Goodreads, etc.). Koehler provided lots of guidance and training for marketing, but much of this is still my responsibility. I signed a contract to give them publishing rights for three years, but I maintain the copyright and can do whatever I want with it after that three-year period. At no extra charge, they are also helping me explore the opportunity to create an audiobook. 

I worked hard to “build the buzz” for several months before my book launch. I made a spreadsheet with quotable excerpts from the book and used Canva to create graphics (sized appropriately for each social media platform) to post several times a week on Facebook, Twitter, LinkedIn, Instagram, and Pinterest. I wrote to lots of other authors and influencers to request testimonials to include in the book and use on social media.

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Now that the book is out, it’s tempting to want to coast, but since the number of books sold is largely dependent on my efforts, I know that’s not the wise choice. Fortunately, my topic is “evergreen” and won’t become dated anytime soon. I still want to push hard this fall in hopes of increasing holiday gift sales. Here are the highlights of my marketing plan for the next few months:

• Contact as many people as possible who were quoted or cited in the book and let them know – hopefully they’ll consider sharing information about the book with their audience.
• Be on the lookout for focus or interest groups or trade associations related to card and note writing (stationery, paper, pens, inks, etc.). 
• Make myself available for speaking engagements. 
• Make myself available (via Zoom) to join book clubs who choose to read my book. 
• Continue to post (less often) about the book and share tips and advice from the book on social media. 
• Try to identify major magazines that have Holiday Gift Guides and try to get listed in them. 
• Look for guest opportunities on blogs (like this one—thank you, Karen!) and podcasts.
• Ask my followers to ask their own local bookstores if they will carry my book. 

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Long-term projects that support the book’s message:

• Consider developing one or more mini-courses for those who want to learn more about writing notes.
• Create digital e-books of sample notes (sympathy, thank you, etc.)
• Offer seasonal tips and support. 
• Look for good values in quality stationery and writing accessories to share with my social media followers and those on my email list.
• Some have suggested I open an Etsy store to sell digital products, but this requires another round of research to identify pros and cons.

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I’m surprised how often I’m being asked, “What are your plans for your next book?” I know many of my writer friends, especially those who write fiction, are teeming with ideas and stories they want to explore. My own writing aspirations are more along the lines of sharing the things I read and reflect on to strengthen the connections of our most Heartspoken life, and that is most easily accomplished through my blog, Heartspoken.com and my Compass Points newsletter. 

I find it tricky not to let myself get overwhelmed with all the things I could be doing, but I want to focus on doing what I can and enjoy the process. It’s enormously gratifying to now be a “published author,” but I’ve learned that getting the book published is actually just the beginning of a whole new journey—one I plan to enjoy as much as possible.

I’d welcome tips or suggestions from any of you who are more experienced in this journey. I’m no longer young, but I’m still trainable.

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Elizabeth’s circuitous career has taken her from published leprosy researcher to stay-at-home mother, to community activist and leader serving on nonprofit and corporate boards, to ham radio operator, to freelance writer/editor and blogger at Heartspoken.com. Above all, she is a connector and encourager whose expertise and passion for note writing is coming at just the right time to a world made keenly aware by pandemic that we humans are hardwired for connection. 

For more information about her book, including options for ordering it, reading sample pages, and testimonials, go to Heartspoken book. If you order from Amazon, while you’re there, be sure to click the FOLLOW button to her Amazon profile.

Connect with Elizabeth: 

• Facebook
• Join her FB group: The Art of the Heartspoken Note
• LinkedIn
• She is @Heartspokenlife on Twitter, Instagram, and Pinterest 

Proofreading Four Pack, Part II

With self-publishing comes great responsibility. Whether you self-publish or go the way of an agent/publisher, you want to be sure your manuscript makes it to readers as cleanly as possible and makes sense from Chapter 1 through to The End.

Or perhaps you have an important corporate letter or a letter to the editor you want to send? Maybe you are writing a school bulletin, family newsletter, or a web page for your new business?

Here’s a handy DIY – the second part in a four pack of proofreading and copy-editing tip lists.

Proofreading Four Pack, Part II – Copy Editing

“Copy editing” can range from consistency, subject-verb agreement, verb tenses, and word choice or denotation; more in-depth editing might include substantive paragraph and chapter re-writes through developmental rewriting (overhaul).

Consistency throughout a manuscript can be a bit of a problem for some writers. It’s not the story’s structure – it’s keeping it all cohesive with consistent language, proper names, and characters’ personalities.

Consistency – Check for inconsistencies in where your characters live, where they work, their likes and dislikes, their phobias (don’t say your character is afraid of snakes and then have her holding a python in Chapter 10), favorite foods/allergies (someone is allergic to shellfish and later eats a lobster), and so on.

Names, Proper Nouns – Did you call your main character’s boyfriend Allan in the first chapter and Alan in all the other chapters?

Electronic Age – The jury seems to be in a deadlock over new language and emerging language terms that describe the electronic age and new gadgets. Whether you agree with the AP Stylebook or not, if you are going to use words like e-mail or email, web-site or website, on-line or online – each of these words needs to be consistent throughout your manuscript.

Who’s talking? – If your English Teacher character is talking prim and proper English in Chapter 3, make sure she’s talking the same way in Chapter 49.

Know your props – If you have your police officer with a Glock in Chapter 4, he should still have a Glock in the final chapter.

Where are you? – I have often drawn my own maps on a large sheet of paper to maintain perspective. Or use Google maps. If you write Route 83 and Burdick Expressway intersect in Minot, ND, they’d better intersect. If the Sandia Mountains are east of downtown Albuquerque in Chapter 4, don’t put them west in Chapter 18.

Excessive or Lack of Punctuation – If a sentence has more than a few commas, it’s difficult to read. Same goes for lack of punctuation. Review long sentences or sentences containing commas, colons, semi-colons, or dashes.

What’s your copy-editing bug-a-boo? What consistency problems are your sticking points? Check back for Proofreading and Copy Editing, Parts III and IV.

Proofreading Four Pack – Part I

With self-publishing comes great responsibility. Whether you self-publish or go the way of an agent/publisher, you want to be sure your manuscript makes it to readers as cleanly as possible and makes sense from Chapter 1 through to The End.

Or perhaps you have an important corporate letter or a letter to the editor you want to send off? Maybe you are writing a school bulletin, family newsletter, or a web page for your new business?

Here’s a handy DIY – the first part in a four pack of proofreading and copy-editing tip lists.

Part I – Doing Your Own Proofreading

Adjust your mind set from “writer” to “proofreader.” Forget that you are looking at your baby, your pet, your sweat-stained manuscript. Once you are ready to proofread and copy edit, it’s a whole ‘nother animal. It’s a project. You are looking for things that are wrong.

Spell check – Do not – DO NOT – depend on your computer’s spell checker.

Read out loud – Read the piece out loud. This will help you hear where there are stops and starts, what’s awkward. You can also utilize the “Read Aloud” feature of Word to read it to you. It’s a little mechanical, but you might discover a few problems. Take it a step further – read your MS or short story into a tape recorder and then listen to it while looking at a printed copy. This can be cumbersome for a full-sized manuscript, so read on …

Print it – Sounds silly, but it makes a difference. You’ve been looking at the project on the screen for a year or two or more – you need a new perspective – you need to see it on paper. Red pen at the ready!

Dictionary and Style Guides – Use the dictionary and style guides like The Associated Press Stylebook or The Chicago Manual of Style, and desk references for grammar and punctuation – like Diane Hacker’s Rules for Writers.

First Reader – Ask someone to look at your MS with a critical eye. My go-to first reader is Shawn MacKenzie. 

Mom or BFF – Don’t ask mom or the BFF to proofread – unless mom was a proofreader for Merriam-Webster (my mom was!). Your peeps will probably tell you, “It’s wonderful!” or “Fabulous!” Not that you shouldn’t trust them, but you shouldn’t trust them with proofreading your manuscript.

Sounds like – Look at words like there and their, you’re and your, and its and it’s. Also consider trip-up words like rain, rein, and reign, bear and bare, ate and eight, altar and alter. When I’m in a hurry, I often use one wrong word for what would be the right word. Search for your trouble words throughout your manuscript or other important document. 

Take a break – Put the manuscript aside for a few weeks or a month or two. Then go back to it with fresh eyes. If you are in a hurry with a letter to the editor, try to leave it for at least a couple of hours.

Please stay tuned for more Proofreading Four Pack, Parts II through IV.

What’s your proofreading bug-a-boo? What trips you up the most?

A Brave New World, by Pamela S. Wight

O wonder!
How many goodly creatures are there here!
How beauteous mankind is!

O brave new world,
That has such people in’t.

—William Shakespeare, The Tempest, Act V, Scene I, ll. 203–205

Dare I quote Shakespeare while in the same sentence mention Indie Publishing, e-publishing, independent authors, self-published writers, Kindles, Nooks, I-pads, and more?

Darn right I dare.

Shakespeare was a daring writer, pushing convention, taunting enemies and hypocrites, creating love poems between lovers who should never ever be together.

Aldous Huxley used Shakespeare’s quote for his famous 1932 novel A Brave New World. Huxley was inspired by the novels of H.G. Wells (believe it or not, my favorite author when I was in middle school!) and Wells’ imaginings of the future, which tended to be positively gleeful of what was to come. Remember The Time Machine? War of the Worlds? The Invisible Man? Fabulous books for a young girl with an immense imagination.

Okay, yes, somehow I’m connecting the dots between Shakespeare, H.G. Wells, Aldous Huxley, and Pamela Wight, self-publisher.

See my rueful smile here?

But we are living in a Brave New World right now. A century from now, readers and writers and publishers (if there still are any) will cite the beginning of the 21^st century as a landmark time of changes in the way we read. In the choices of how and who we read.

As of 3:03 the afternoon of Tuesday, January 8, 2013, I became a published writer.

I didn’t use an agent. Nor a publisher.

I created my own publishing company – Near. Perfect. Press. (The company is very NEAR, in my own computer; the idea of creating and sharing with the world in my own time and my own space is PERFECT). And when I PRESS the keyboard, I can create words and characters and worlds and then, press, send it out to you and you and you.

A Brave New World

That’s not to say it’s easy, self-publishing, pushing the boundaries of the way things always have been, always were ‘meant to be.’

I toiled for years on my just-published book, The Right Wrong Man. My main character Meredith developed over the page (printed and digital) through verbs and nouns and metaphors; through research on the police station in St. Thomas and the biting habits of the tarantula; through reading endless articles throughout the U.S. about drug cartels and the illegal trafficking of meth. Oh, and through draft 2 and draft 22.

And now I’m ready to share my novel, my work of inspiration and imagination, my years-long affair with Meredith and Parker and Gregory and the story of The Right Wrong Man.

Please join me in my

brave  

new  

world,

which has such wondrous and beauteous people in it.

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The Right Wrong Man, a novel of romantic suspense. The story follows Meredith Powers, who despite a sedate life in Boston, suddenly becomes entangled in drug trafficking, kidnappings, murder, and romance in the Caribbean.

Pamela Wight is a published writer and editor.  Her writing transformed when she shifted from technical, medical articles to novels full of suspense and romance. She fulfills her need to write often and to write well by teaching creative writing classes in Boston as well as the San Francisco Bay area, and has written/edited/published a Zine of short stories and poems.  Belonging to the Women’s National Book Association/SF and the California Writers Club keeps her connected with other writers crazy for their craft. Her novels include The Right Wrong Man and (soon-to-be-published) Twin Desires, and in progress, Life After Kids and The Inn of No Regrets. Pamela highlights her passion for writing and living in her blog, Rough Wighting.

Connect with Pamela S. Wight on her blog, Rough Wighting, on Twitter, and on her Facebook page. See Pamela’s Poetry Week guest post, Snow Falls.